Businesses and marketers are always looking for new ways to reach out to their targeted audience with their brand through commercials, and all they require is their attention. This is why most advertisement are broadcasted on television, social media, billboards, flyers and banners. All of these tools help convey information in a way that people can see and can understand.
Advertisement in any form, both online and offline, may be an excellent approach to introduce people to a brand. Though internet or digital marketing has the potential to make a greater impact by reaching a larger audience than offline advertising, both can be effective ways to get everyone acquainted with a brand.
Those who are continuously using social media platforms such as Twitter and Facebook and are doing a fantastic job of popularizing Hive. More people are discovering and joining Hive as a result of seeing advertisements or posts about it; one recent example is a novice who recently signed up and wrote his introduction post after discovering Hive on social media.
With online or digital marketing, we can track the number of impressions we have made or the number of people who have viewed an ad easily. One example is a news network that assisted in covering the launch ceremony of the first Hive borehole project. The news about the Hive initiative has already been viewed by 200 individuals.Other eight media outlets covered the story as well, and they will all help keep making good impression for Hive.
Link
Can you imagine how many people we could pull in the Hive ecosystem if stories about how Hive is changing people's lives is shared on international platforms? We'll be on our way to mass adoption. As much as we can reach the masses through online marketing, we can also reach the majority of people through offline marketing too. Offline marketing tools such as billboards, flyers, stickers, banners, and anything else that can physically assist people in knowing and learning about Hive can also aid in effective marketing of Hive.
I didn't learn about Hive, which was then Steemit, on social media; instead, I learned about it from a friend who saw it advertised on a flyer. Although it may be difficult to determine the number of impressions made by offline tools like as billboards, we must nonetheless use every possible option to reach out to everyone.This is why we are considering both offline and online marketing for Hive aftermath the launch of the Hive water project in Agona, Ghana.
We have stickers designed for the offline marketing. They will be distributed to as many people as we can reach that will be present for the project launch. This will aid in the spread of news about Hive to many. Again, we have the Hive plaque which will be placed on the water facility to constantly advertise Hive to those who will use the water system.
Popular media networks such as Ghanaweb, MyGhpage, and others will cover the story about the Hive water project as part of the online marketing campaign. To help Hive gain greater exposure, films will be posted on platforms such as YouTube, 3Speak, and Facebook. These are the strategies in place to help Hive create brand awareness and spread the word to the general public. Every available tool can be used to disseminate the Hive Gospel, and everyone is welcome to join the Campaign.
